Table of Contents. Hint Swipe to navigate through the chapters of this book Close hint. Building on these arguments, this chapter tries to develop different leadership styles for the five generations currently present in the German workforce: The Post-War Generation , the Economic-Boom Generation , the Baby-Boom Generation , the Golf Generation , and the Internet Generation.
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Part D An innovation and marketing perspective Extending the customer base. Company and Organization Index.
Country and Region Index. Part B An economic and social perspective Taking the external environment into consideration.
Markku Wilenius' born in interests lie in understanding the challenges and possibilities of the long-term future and bringing this foresight to the strategic thinking of society and companies. During his career he has served in surplus amount of major companies and high-level governmental bodies to bring new insight to their future activities. Markku Wilenius has always actively pursued to foster and systematize the position of strategic thinking inside organisations.
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Wilenius has had a deep interest in understanding how culture can be seen more clearly as an asset for the whole society as well as for the companies.
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